"There is a difference in where you shop"

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Carlsbad, CA

The Diamond Buying Experience

A Unique Education

Learn about the 4 C's, the anatomy of a diamond and all of the diamond language that goes along with it. Then we will take an in depth look at what really makes a diamond special. If you are interested, you will also receive a complete education on all of the new advances in diamond technology including enhanced diamonds, synthetic diamonds and diamond substitutes.

Listening, it's what we do

No that you have all of the information to make your decision, we will listen intently to your needs and desires in order to precisely match them with the size, quality and budget of your diamond.

We search for your perfect diamond

After we have established what will be a perfect fit, we will search for that perfect diamond that fits all of your needs. You will get to view our options under the proper lighting and through a microscope to identify all of the unique characteristics that make your diamond one of a kind. 

Finding the perfect setting

The next step would be to find an amazing setting for your perfect diamond. With thousands of options to choose from, even if we don't have what you are looking for in stock, we will get you the settings you choose to review at no cost or obligation to purchase. 

You have options

As an option, we can find your perfect diamond and set it in your own mounting or the other way around, set your diamond in that perfect setting you choose. Or maybe you want a completely custom piece. Yes, we can do that to!

Master Jeweler on-site

Now that all of the purchasing decisions are made, our expert and on-site jewelers go to work ensuring that everything is perfect. 

Support for a Lifetime

  • Lifetime replacement warranty for any diamond under .20 carats.

  • Free anytime inspections to ensure your diamond is always safe and secure.

  • Free insurance appraisal for any diamond purchase greater that $1,000.00.

  • Anytime diamond exchange program.

  • Complimentary once a year rhodium service for all white gold settings.